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We match the right cause with the right partners to create powerful campaigns that inspire action and improve lives. Every company is different, and so is every partnership. See how partners integrate social impact on their platforms.

Fight the Virus. Fight the Bias

Combatting Anti-Asian Discrimination Fueled by the COVID-19 Pandemic

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Seizing the Awkward with Dentsu International and VidMob

A social creative optimization case study

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Ad Council Partners with Octopus Interactive to Bring Awareness to Pet Adoption Inside of Uber and Lyft Vehicles

A Shelter Pets Case Study

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End Family Fire with Xandr

Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr

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Ask Alexa

Ad Council Develops Alexa Skill to Save Food In The US

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Kindness Is Key

Ad Council and Square Enix form Groundbreaking Partnership Against Bullying

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Listen

Ad Council Teams Up With Viacom & Facing Addiction to Fight Stigma

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Let’s do Lunch®

Ad Council Teams Up With Facebook & T Brand Studio To Drive Volunteer Sign-Ups for Meals on Wheels

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Reimagining Food

Ad Council & NRDC Partner With Pinterest to Save The Food

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Plugged In

Ad Council Plugs Into Pluto TV to Reach Engaged TV Audience

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Save The Food

Ad Council + Food Network Step Up to The Plate

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Meet John Smith

How Facebook & The AD Council Used One of The Most Common Names In America to Celebrate Diversity