Partnerships that Drive Impact

We are excited to share the Ad Council's partnership toolkit with you. Here you can explore the innovative ways Ad Council has worked with our partners to bring our social good campaigns to life. We work across the industry collaborating with the best minds in advertising, media, marketing and technology to drive social impact and change lives. We hope you will be inspired and get in touch to discuss how we can work with your company.

Verve and Shelter Pet Partnership

"The combination of reaching the most relevant people and delivering an engaging, memorable creative experience was instrumental in driving more than 5,000 additional potential adopters to visit local shelters."

Julie Bernard

Chief Marketing Officer, Verve

Featured Partnerships

Small Actions, Big Impact
Ad Council and Kahoot! Tackle Teen Bullying Prevention
What Adoption Taught Me
Ad Council and The Atlantic Create a Foster Care Adoption Content Hub
Ask Alexa
Ad Council Develops Alexa Skill to Save Food In The US

Press & Awards

Alexa has a new skill to help you throw away less food (and money)
Those leftovers that get dumped uneaten, that tub of yogurt way past its expiration date, and the bunch of celery you ambitiously bought for a recipe that...
Ad Council Leverages Audience Data To Give Pets A New Home
Almost two-and-a-half million pets are currently in animal shelters in the US, so why not use audience targeting to try to give these animal companions a new, loving home?
Ad Council and Feeding America launches ‘mobile’ campaign about children facing hunger in summer
The Ad Council and Feeding America have partnered to launch an integrated marketing campaign and will today send a one of a kind ice cream truck on a nine-day journey across the country to raise awareness of children facing hunger in the summer.

Want to partner with Ad Council?

Our capabilities are vast and potential opportunities endless. We would love to partner with you to tell a great story for your brand and our campaigns. Let's develop custom solutions that bring social impact to life on your platform.