Case Studies

We match the right cause with the right partners to create powerful campaigns that inspire action and improve lives. Every company is different, and so is every partnership. See how partners have integrated social impact on their platforms.

When You Can’t Say It, Play It
Sound It Out and Amazon use music to cultivate mental health conversations between parents and their children.
Hitting a Home Run for Veterans
Ad Council partners with FOX Corporation to meet Veterans where they are: tuned in live to baseball’s crown jewel, the World Series.
Innovative Sidewalk Robots Deliver An Inspiring Message To D.C. Residents: ‘Help Pets And Their Families Stay Together.’
Ad Council Partners with Nickelytics and Kiwibot to activate autonomous delivery robots for “Pets and People Together” Campaign in Washington DC.
An Innovative Out-of-Home PSA Case Study for Smokey Bear
Ad Council Partners with Nickelytics and Serve Robotics to feature Smokey Bear on autonomous delivery robots
Fight the Virus. Fight the Bias
Combatting Anti-Asian Discrimination Fueled by the COVID-19 Pandemic
Seizing the Awkward with Dentsu International and VidMob
A social creative optimization case study
Ad Council Partners with Octopus Interactive to Bring Awareness to Pet Adoption Inside of Uber and Lyft Vehicles
A Shelter Pets Case Study
Ad Council & Action Button Boost Awareness for Goodwill
A Case Study for a Sustainable Future
Small Actions, Big Impact
Ad Council and Kahoot! Tackle Teen Bullying Prevention
What Adoption Taught Me
Ad Council and The Atlantic Create a Foster Care Adoption Content Hub
End Family Fire with Xandr
Ad Council Targets Accidental Gun Violence in the Home with Addressable TV through Xandr
Bringing Good Home
Teemo Helps Expand Goodwill's Programs by Driving Shoppers to Stores
Ask Alexa
Ad Council Develops Alexa Skill to Save Food In The US
Kindness Is Key
Ad Council and Square Enix form Groundbreaking Partnership Against Bullying
Ad Council Teams Up With Viacom & Facing Addiction to Fight Stigma
Spreading the News
How a USA Today Partnership Can Help Americans Retire Better
Let’s do Lunch®
Ad Council Teams Up With Facebook & T Brand Studio To Drive Volunteer Sign-Ups for Meals on Wheels
Special Delivery
Stuff You Should Know Helps Ad Council Share The Meals on Wheels Story
I Won’t Snap & Drive
Ad Council & Snapchat Team Up for 24-hour Campaign Against Distracted Driving
Breast Cancer Risk Education
Ad Council Partners With She Media to Motivate & Engage The Target Audience
Reimagining Food
Ad Council & NRDC Partner With Pinterest to Save The Food
Plugged In
Ad Council Plugs Into Pluto TV to Reach Engaged TV Audience
Save The Food
Ad Council + Food Network Step Up to The Plate
Meet John Smith
How Facebook & The AD Council Used One of The Most Common Names In America to Celebrate Diversity
Hungry to Help
Ad Council & Facebook Bring Attention to Summer Hunger